Response to comments received

Thank you all for your comments.

We are now glad to answer you back and have a supplementary opportunity to defend our video and study some sources of improvement. Your comments are very valuable to us.

Indeed, we think that making a contrast between healthy happy dolphins and dolphins attacked by human activity is an efficient way to convince human beings that they have an impact on their survival. It has a direct effect on the Pathos aspect of our strategy of persuasion (fear for their possible extinction, pity, empathy, etc.).

About the proposal to use more Chinese White Dolphins to convince specifically the Hong Kong population, we think it could an improvement in some extent. In fact, we agree on the fact our video probably lacks a specifically Hong Kong perspective. It could for instance also work in Florida or Canary Islands. Consequently, the idea of using Chinese White Dolphins to target Hong Kong people might be good.

However, I think images are not enough because a very few people are able to distinguish a Chinese White Dolphin from another type of dolphins. Thus, insert text would be necessary we think to specify their type and the fact they are “Hong Kong dolphins”.

In the same perspective, we should also put some images of Hong Kong Ocean Park with a focus on the fact it happens in Hong Kong. Once gain to reach our target.

We also have new suggestions to make our video generally more convincing (not only for Hong Kong people).

After watching other groups’ video, we thought about including in our video a part concerning the consumption of dolphins’ meat. We could see plates or soups or whatever containing dolphins’ meat or fin. Besides, showing people directly how they contribute to this disaster by buying a piece of dolphin’s meat at the supermarket would be extremely efficient and could make them feel more responsible.

Sometimes showing how a small gesture can have a big impact is the best way to affect a large amount of people.

Finally, we think that using a larger range of conditions in which dolphins are badly treated could make our video better. Showing a dolphin dying in a boat’s propeller will certainly be significant for the audience.

Thank you for reading us !